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Hot Topic CEO Apologizes For 2nd TWILIGHT Signing Disaster

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Another Robert Pattinson signing, another angry mob. In an attempt to avoid the near riot at a mall in San Francisco earlier this week, Hot Topic and mall management decided to hand out wristbands to meet the TWILIGHT star early after 700 fans had shown up by 1AM in the morning. Original plans were to allow wristband sales to begin at 7:30am. Hot Topic CEO Betsy McLaughlin explains in an apology:

"To all of the supporters of Hot Topic and fans of TWILIGHT:

Although no explanation will correct the situation that occurred in Chicago today at the Orland Square Mall, I wanted to attempt to explain what happened from our point of view.

We do many signings all over the country with large crowds so we have processes and systems in place to ensure a smooth experience for our customers. The mall developer was a partner in the planning; however, as of two days ago, they told us they would not allow any fans to line up prior to 6AM. They required them to be off the premises.

On Monday at 6AM at the San Francisco event, the fans became disorderly and stormed the mall entrance. Mall security, numerous police, fire officials and our team from HT stepped in to calm the crowd and create a safe environment for the fans. The event was revised and went forward with the exception of the planned Q&A.

Monday’s event caused all of us to re-group and review the process. Allowing a “mob” to develop was dangerous and frankly, not an option. The mall developer (GGP) consented to allowing an orderly line to form prior to 6AM outside of the remainder of the malls on the tour. When our crew arrived yesterday at midnight, approximately 500 people were already lined up to purchase tickets. By 1AM, there were 700 people in line. It was about 30 degrees and raining. We had to make a call. We knew the first 500 would get wristbands and felt it was the right call to allow those waiting beyond 500 to go home and avoid the cold, wet weather for the remainder of the morning. Given the demand, anyone arriving after midnight would have been too late to obtain a wristband.

We understand your frustration and anger, but from our standpoint, we had no choice but to change the rules after Monday’s event. We knew some would feel it unfair as they were told one thing and when arriving on the scene, something else was reality. But given the choice of risking a disorderly crowd, a dangerous situation and canceling of the event, we made a decision that we felt was the right thing to do. I support our team and the mall for making safety and, given the weather, health the priorities.
...
We sincerely apologize and hope that the facts help you to better understand the situation.

Betsy McLaughlin
CEO, Hot Topic"

Based on the hit novel series by Stephenie Meyer, TWILIGHT was directed by Catherine Hardwicke and stars Kristen Stewart, Robert Pattinson, Nikki Reed, Peter Facinelli, Elizabeth Reaser, Jackson Rathbone, Edi Gathegi, Rachelle Lefevre, Ashley Greene, Billy Burke, Nikki Reed, Cam Cigandet, Kellan Lutz, Anna Kendrick and Taylor Lautner. The film open November 21st.

Details on Hot Topic TWILIGHT in-store appearances right HERE!

See a new behind-the-scenes TWILIGHT video HERE!

EW multiple covers right HERE!

See 2 TWILIGHT TV Spots and the international trailer right HERE!

Check out a slew of pictures HERE!

2 EW portraits right HERE!

See the new theatrical trailer HERE!

See the final theatrical poster HERE!

Check out 2 Italian posters for TWILIGHT HERE!

2 more character posters HERE!

G4 behind the scenes featurette 2 right HERE!

G4 behind the scenes featurette 1 right HERE!

 

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