Warner Bros. marketing for James Wan’s fact based-paranormal chiller THE CONJURING has been frankly fantastic. The vintage teaser poster, the quite scary trailer that doesn’t spoil the entire film; all signs point to what may be 2013’s best horror film.

The new theatrical poster above is wonderful. It’s minimalist, creepy, isn’t a bunch of floating heads. There’s an actual payoff for really looking over the one-sheet! It goes without saying everyone here at Icons is waiting for this film with baited breath.

THE CONJURING opens July 19th.

Synopsis: “Before there was Amityville, there was Harrisville. Based on a true story, The Conjuring tells the horrifying tale of how world renowned paranormal investigators Ed and Lorraine Warren were called upon to help a family terrorized by a dark presence in a secluded farmhouse. Forced to confront a powerful demonic entity, the Warrens find themselves caught in the most terrifying case of their lives.”