Variety reports, "Universal Pictures and Gore Verbinski will remake the 2006 Bong Joon-ho-directed Korean thriller "THE HOST," with commercials director Fredrik Bond making his feature helming debut and Mark Poirier ("Smart People") to pen the script." The article continues, "The story follows a town terrorized by a giant mutant squidlike creature hatched by toxins that flow into a nearby river from a military base. When the creature grabs a little girl, her dysfunctional family must band together to rescue her. Verbinski (best known for directing the PIRATES OF THE CARIBBEAN movies, as well as the American remake of THE RING) will produce with Vertigo’s Roy Lee and Doug Davison, along with Paul Brooks. The film, originally titled "Gwoemul," did record-breaking business in its theatrical run in South Korea.
Bond has directed campaigns for Nike, Adidas and Levi’s. He and Verbinski had been looking for a project to do together, and Bond said he embraced the opportunity to mix a larger-than-life monster with a heartfelt family drama. "It processes a few genres together, and visually it feels close to the stuff I’ve made over the last few years in commercials, the tonality of humor and the scale," Bond said.
That’s actually quite true. Slashfilm.com has a great article showcasing several of director Bond’s commercials, and judging from these, I think he can easily capture the tone and look of the original THE HOST. Chick HERE to check out those commercials. Count me optimistic.